Technical SEO Audit
A full crawl to find index blocks, duplicate titles, broken redirect chains, thin content and slow templates, delivered as a prioritised fix list with effort and impact.
SEO and Paid Search
Rank for the searches that turn into enquiries
We fix what Google struggles to read on your site, then run Search Ads against the same keyword plan so you stop paying for traffic that never calls.
- Audited fixes, not promises
- Arabic and English keyword sets
- Spend caps you control
Muscat, Oman
SEO & Google Ads
We fix what Google struggles to read on your site, then run Search Ads against the same keyword plan so you stop paying for traffic that never calls.
At a glance
Search work that compounds, and advertising that can be switched on tomorrow
Search marketing has two halves that most businesses split across two suppliers. Organic work decides whether you appear when someone searches without buying a click. Paid work decides how quickly you can appear, and for which terms. We handle both from one keyword plan, so the pages we optimise are the same pages the ads send people to.
Delivery is specific. We crawl the site for crawl waste, thin pages and Core Web Vitals, pull keyword ideas from your own Search Console queries rather than guesses, and map GA4 events so cost per lead means something. Campaigns run with tight ad groups, negative keyword lists, spend caps and a weekly read of the actual search terms, not a monthly screenshot.
Every engagement includes documentation, handover and a named contact.
What we deliver
What we do across organic and paid
Crawling, content, technical fixes and campaign management run from the same research, so nothing in the account contradicts the site.
On-Page and Schema
Titles, meta descriptions, heading order, internal linking and structured data rewritten around the single term each page targets, so Google reads one clear intent per URL.
Local SEO Oman
Location pages for each wilayat you serve, hreflang set correctly for Arabic and English, and consistent name, address and phone details across every citation.
Google Search Ads
Campaigns split by service and intent, with tight ad groups, callouts, sitelinks, negative lists and a daily budget you approve in writing before we start.
Display and Remarketing
Audience-based display and remarketing built from real site behaviour, frequency capped and excluded for people who already convert, so you stop paying twice.
Tracking and Reporting
GA4 and Search Console wired to offline actions like calls and WhatsApp enquiries, then a Looker Studio report that puts spend, leads and cost per lead side by side.
Why businesses choose this
How we work, in plain terms
01
Ranking work you can audit
Every recommendation arrives with the tool output, the affected URL and the expected effect, so you can judge the work yourself instead of taking a promise on trust.
02
Budget controls in your hands
Account spend limits, campaign budgets and negative lists are agreed with you. We do not raise spend without written approval, and you keep admin access to the account at all times.
03
Search intent by language
Oman search behaviour splits by language more than by country. Separate Arabic and English keyword sets, plus correct hreflang, keep each audience on the page written for them.
04
Search terms read weekly
We look at the real queries behind your ads every week, promote what converts and add the rest as negatives. Wasted spend gets cut early, not explained at month end.
05
One team for site and ads
When a landing page underperforms, the fix is usually the page rather than the bid. The same engineers handle both, so nothing stalls waiting on another company.
Who we do this for
Sectors where search pays back
Trades and Contracting
Chases high-intent terms such as AC repair or waterproofing in specific Muscat wilayats, with call ads to catch the job the same day.
Healthcare and Clinics
Targets treatment and department searches in both languages, with landing pages written for enquiries and calls recorded as offline conversions.
Hospitality and Tourism
Wins seasonal and regional searches for stays and tours, then remarkets to visitors who looked at rooms but never completed a booking.
Legal and Consulting
Targets specific service combinations instead of broad head terms, using sitelinks to send each visitor to the right practice area page.
Real Estate
Splits campaigns by project and area, then remarkets on property views to catch the buyer who takes three visits before deciding.
B2B and Industrial
Reaches procurement managers searching for specific equipment and service terms, supported by technical content and long buying cycles.
How we deliver
How a campaign gets built
Tracking is proven before spend, and every phase ends with something written you can check against the next month.
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01
Audit and tracking check
We crawl the site, review current rankings and ad history, and confirm which GA4 events actually fire. Broken tracking is repaired before any budget is committed to the account.
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02
Keyword and competitor research
Terms come from Search Console, on-site search data and third-party volume tools, then checked against what competitors bid for. Each term is assigned an intent and a target page.
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03
On-page and technical fixes
Templates, metadata, internal links, schema and page speed are handled in priority order with the developer briefed in writing, and nothing changes in production without a backup.
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04
Launch campaigns
Ad copy and landing pages are written per ad group, tracking is verified end to end with a test conversion, and campaigns go live on the budget you signed off.
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05
Report and iterate
Reporting covers spend, leads, cost per lead and search term quality. Landing pages get tested, negatives are added, and budget moves toward the terms that return enquiries.
Tools we work with
Tools behind the work
- Google Ads
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Looker Studio
- Scream Frog
- Ahrefs
- PageSpeed Insights
Questions
Straight answers on SEO and ads
01 How long before rankings actually move?
Technical fixes can show within two to six weeks. Competitive commercial terms in Oman usually take three to six months, and newer domains take longer. We report what changed each month, covering indexation, impressions, positions and clicks. We will not promise a specific position for a fee, because that is not how search actually behaves.
02 Is there a minimum ad budget you require?
There is no fixed minimum, but Google Search Ads needs enough daily spend to collect meaningful data. Below roughly the cost of a handful of clicks per day, results stay statistically thin and optimisation guesses. We say this upfront rather than accept an account we cannot learn from.
03 Who owns the Google Ads account?
You do, always. The account is created on your billing and your card or invoice, and you are the administrator while we hold edit access. That matters for transparency: you can see every change and every charge, and you can take the account with you at any time without losing history.
04 How do you measure conversions?
By real actions rather than button clicks. We track form submissions, calls, WhatsApp clicks and bookings, and where possible we push offline events from your CRM or phone records back into GA4. This is exactly why tracking is fixed first, because untracked leads make every later decision guesswork.
05 How is ad spend controlled and reported?
You approve a daily budget before launch, and we set an account spend limit above it as a safety net. Any change to budget is confirmed with you first. Reports cover spend, clicks, leads, cost per lead and revenue where you track it, delivered monthly and walked through with you.
06 Should we start with SEO or with paid ads?
For most Oman businesses, both. Paid gives immediate visibility on high-intent terms while organic work compounds over months. If budget is tight, we usually start with a small Search Ads campaign on your strongest terms, then invest in the pages and technical fixes those ads reveal. We will tell you when paid alone is enough.
Related services
Often delivered alongside this service
Website Development
Corporate sites, Laravel web apps and redesigns built for Muscat businesses. Arabic and English, mobile fast, SEO ready. Talk to Dastgir IT Services.
E-Commerce Development
Online stores wired to Thawani, BenefitPay, Stripe and PayTabs, with Omani courier tracking included. Start selling with Dastgir IT Services today.
WhatsApp Automation
Official WhatsApp Business Cloud API setup for Oman businesses: verified templates, shared inbox and CRM sync that your team can actually answer. Book a call.
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Next step
Get a clear picture of your search position
Request an audit of your site and any running ads. You will receive a written list of what is costing you traffic, what to fix first, and what the work costs.
We reply during Oman business hours, Sunday to Thursday. · +968 9651 5039 | +968 9355 7155